Thursday, July 26, 2012
Copper Blue 20 Years On
Twenty years ago, this album changed my life, literally. In 1991 Bob Mould
visited the Rykodisc offices on Pickering Wharf in Salem, Mass. with a
DAT in his pocket. The twelve of us that comprised the label's East
Coast headquarters gathered around John Hammond's
office with Bob and sat in stunned silence for 45 minutes as we
listened to Sugar's "Copper Blue" from start to finish. I had
spontaneous tears in my eyes as the wrenchingly beautiful opening track
"The Act We Act" dramatically changed octaves halfway through, like
someone making a passionate argument grabbing your shoulders and
pulling you even closer. When it was done, we knew we'd heard a
masterpiece of rock. We felt a sense of purpose as young music lovers
who were amazingly in a job where we would get to take this work of
musical art to the world. It sounds overstated, right? But this was
real. I was 28. "Jaded" wasn't in my vocabulary. For most of 1992 I
quarterbacked a radio promo team that took the album to #1 on the
alternative charts. I accompanied Sugar on the initial dates of their
first tour. Bob, Dave Barbe and Malcolm Travis played loud, hard, and
precisely, and no one who was at those shows doesn't rank them among
their top lifetime concerts. I drove Bob around Los Angeles, San
Francisco, and Seattle visiting the trades and radio stations. HITS,
Album Network, Gavin, KROQ, Live 105. In LA I was overwhelmed and turned
the wheel of the rental car over to Bob who knew the sprawling city I
had never even visited inside out. Ironically, thanks to Bob, I would
become an LA resident a year later. In February of 1993 in San Francisco
I won the Gavin Award for "Independent Label Promotion Director of the
Year" largely based on Copper Blue's epic run. A job offer from Rhino
Records in Santa Monica followed. At 30 I moved to West Hollywood and
kicked off an eight year stretch of life that would be hard to match for
fun, satisfaction, and growth. Now back in Northampton, as I listen to
Copper Blue, it sounds as fresh and new as ever and my eyes still tear
up during The Act We Act. My path with Bob crossed again earlier this
year when he played a solo show at the Iron Horse and we both shook our
(grayer and balder) heads that it was 20 years ago. I still love
finding music lovers that haven't heard Copper Blue and turning them on.
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